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OUR TIMELINE (1996 - current)

1996:
Pizza Hut airs its first ever ad during the Super Bowl.

Pizza Hut delivers 30% of the 12 million pizzas delivered on Super Bowl Sunday. This is the biggest pizza delivery day of the year.

On May 30, Pizza Hut introduces two varieties of chicken-topped pizza... Italian Chicken and Chicken Supreme.

1997:
Pizza Hut launches a meatier pepperoni.

PepsiCo announces restaurant spin-off.

Pizza Hut launches "Totally New Pizzas" a quality initiative putting sliced, fresh vegetables and meaty meats on pizzas.

Pizza Hut launches "The Edge pizza"

1998:
Pizza Hut celebrates 40 years of making and serving great pizza.

Pizza Hut launches "The Sicilian Pizza" a flavorful crust with garlic, basil and oregano baked right into the crust

Pizza Hut launches "The Best Pizzas Under One Roof" campaign.

Pizza Hut features Sony's Crash Bandicoot in the Stuffed Crust Pizza/Sony Promotion.

1999:
Pizza Hut launches The Big New Yorker Pizza. A 16 inch pizza with a sweeter, savory sauce, 100% real cheese cut into 8 big foldable slices. Pizza Hut brings New York-style pizza across America.

Pizza Hut features Fran Drescher, Spike Lee and Donald Trump in The Big New Yorker Pizza advertising campaign. The celebrity campaign launched in the pre-game advertising for Super Bowl XXXIII.

Pizza Hut launches Pizza PlayStuff, a kid's program that enables customers to purchase the featured kids' toy for $.99 with any pizza purchase.

Pizza Hut, KFC and Taco Bell are the exclusive global restaurant partners for Star Wars Episode I - The Phantom Menace. This is the first time that all three brands unite under one theme.

2000:
In July 2000, Pizza Hut became the first company in history to place its logo on the world's largest proton rocket. The innovative space sponsorship campaign was part of the company's dramatic turnaround and re-imaging campaign, which included a more than $500 million investment over five years to make contemporary and upgrade Pizza Hut units around the globe.

Pizza Hut introduces The Insider pizza, featuring an "ooey, gooey" six-cheese blend between two delicious thin crusts and covered with tangy sauce, more cheese and a choice of toppings.

2001:
Pizza Hut and ad agency BBDO create a national television commercial in 24 hours about the Bush-Gore election in which no winner was determined after election night. The commercial was tied to The Insider pizza.

Pizza Hut introduced Twisted Crust pizza - Twisted Crust pizza boasted a revolutionary breadstick crust that surrounded a hot, delicious Pizza Hut pizza.

Pizza Hut became the first company in history to deliver pizza to the pioneers living in outer space on the International Space Station (ISS). The creation and delivery of the world's first space-consumable pizza was the culmination of nearly a year of collaboration between Pizza Hut and Russian food scientists.

 

The Edge Pizza
1997: Pizza Hut launches "The Edge pizza".

 

 

 

The Twisted Crust Pizza
2001: Pizza Hut introduced Twisted Crust pizza.
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